The HOF has a new Apothecary... Rival or not to Rival

Is this a rival for Space NK??? Not so sure.... See the Press Release and my comments!


House of Fraser, the premium department store, launches Apothecary online. Apothecary is an exclusive new retail concept (personally not such a new concept but hey thats PR for you)


The Apothecary, a cutting edge beauty emporium, is a place where customers can discover new brands, with the opportunity to understand and experience the product in a relaxed environment. It is a beauty destination which will offer solutions to real-life problems, through a mix of contemporary, classic, niche and global brands, across cult and everyday products. (Space NK)


Apothecary seeks to meet the needs of the modern woman. From niche skincare, luxurious bath and body products to hair care and nails, everything is covered, even products for men. Combining existing brands such as Molton Brown, Laura Mercier and Xen Tan, with exclusive new brands Electric Body, Filorga, Ceveria Terenzi and Deborah Lippmann, there is something to meet every beauty need. House of Fraser has also introduced its own Apothecary Collection which has been specifically designed to complement the concept. oooohhh another thing like Space NK


The buying team at House of Fraser have worked with renowned fourth generation perfumer, Francois Robert to produce a selection of indulgent products that embody the essence of the Apothecary. Francois Robert has created a blend of exclusively selected fragrances including bergamot and lemon combined with the fresh, clean floral scents of Hyacinth and Fresia to lightly perfume skin or the home.


The range contains a body collection, hand collection, travel collection and a candle collection. Tracy Van Heusden, senior beauty buyer for House of Fraser said: "House of Fraser has such a great brand heritage and we wanted to draw on this to create a welcoming environment for our customers. We wanted to create a 'launch pad' area for brands and this was the perfect opportunity to do so. We aim to bring newness to our customer every season and we are already working on expanding our Apothecary Collection for 2011.'


Apothecary has now launched online and the products are available at houseoffraser.co.uk, along with other luxury beauty brands, including Clinique and Laura Mercier and Kiehls.


I know its great and so may people love Space NK and a bit of competition never hurt anyone but something new here...not that I can see initally but lets wait and see it might reach an audince Space NK has not quite reach... the every day women!


Good luck HOF I will be testing and looking at the differences between you and the SPACE and the smaller offerings....


Be great to hear your feedback on your thoughts and experience of this another beauty site. I will always say GLAMR is the place to be talking about and to be!


M&E xx